We visited Optrafair (30th March – 1st April) at the NEC in Birmingham to introduce our NEW improved formula of ClearVision. Optrafair is the leading optical event in the UK, uniting the whole industry to provide visitors with information and access to new products and services.
Built over 40 years, Optrafair was the perfect place to show our new, updated ClearVision to professionals within the optical community. From manufacturers to huge retailers, we met hundreds of dedicated and informed eyecare professionals.
Our ClearVision has been a firm favourite since its launch, but we knew there was room for improvement. That’s why, when you told us you preferred a bottled formula, we listened – and improved the taste while we were at it, too!
ClearVision is developed to help combat Macular Degeneration – a condition associated with ageing that slowly takes eyesight. While other vision-related supplements only contain 2 of the 3 vital elements required for healthy eyes (meso-zeaxanthin, lutein and zeaxanthin), ClearVision contains all three.
It’s liquid formula also means it’s better absorbed than its solid competitors. We’ve also included Zinc as it’s an essential trace mineral vital for protecting the eyes.
We gave over 180+ samples of ClearVision at Optrafair to be tried and tested for the very first time – and received amazing feedback on the taste!